Piloti Returns to Monterey Car Week: Motorsport, Style & History

Every August, the Pacific coast roars to life. Monterey Car Week isn’t just a gathering, it’s a celebration of speed, design, and heritage. It’s a place where concours legends, cutting-edge supercars, and lifelong enthusiasts all meet on common ground. And in 2025, Piloti is proud to return to Car Week, not just as a spectator, but as part of the culture.

This year, we’re bringing more horsepower, more style, and a deeper connection to the lifestyle that fuels everything we do.

More Than a Presence—A Full-Throttle Experience

Piloti is back in Monterey with our boldest display yet, showcasing the craftsmanship and culture that has defined us for over 25 years. From the track to the street, we’ve always built footwear and gear for those who live to drive.

This week, that vision comes to life with:

  • Exclusive new product launches including never-before-seen colorways of our signature driving shoes
  • A first look at Fall/Winter 2025, inspired by motorsport heritage and reimagined for everyday versatility
  • Pop-ups and pit stops at key events across the peninsula, from Laguna Seca to Seventeen Mile Drive

Car Week-Only Merch, Made for the Moment

For the first time, we’re offering a limited-run Car Week Capsule Collection, available exclusively on the ground in Monterey. The collection features:

  • Custom tees and heavyweight crews
  • Limited-edition hats and accessories
  • Exclusive look at our performance driving shoes

All pieces are made in ultra-limited quantities, designed to commemorate our biggest event of the year. Once they're gone, they're gone.

Racing Legends, Up Close

We’re also proud to support Piloti’s own Bill Sweedler, who will be in Monterey with his legendary racing team and historic machines.

Catch a glimpse of:

  • His Le Mans-winning Ferrari 458 GT, an icon of endurance and elegance
  • The Daytona-winning Porsche GT, a race-bred powerhouse that helped define a generation of American GT racing

It’s not every day you can see two race-winning legends from endurance history being driven by the man who piloted them to victory. At Car Week, you’ll find them right alongside us.

This Is the Drive

At Piloti, we believe in more than product, we believe in motion. In stories. In the people who live life with passion and precision. Car Week is where we get to connect with those people, collectors, drivers, designers, retailers, and fans who value the detail in every stitch, shift, and silhouette.

From trackside paddocks to late-night launch parties, this week is about celebrating where we’ve come from, and where we’re going next.

We can’t wait to see you on the coast.